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Not everything is haram… but not everything is safe either.
Know in minutes if a book, game, movie, show, Youtube channel or social media account is safe or appropriate for your Muslim child.
Expert-level Islamic and developmental screening for media so you can decide with confidence.


Instead of spending hours researching… or finding out too late… 

Get Islamic and developmental screening so you can say yes or no with full clarity every single time. 

Because the hardest part is realizing too late.
Here is Everything You Unlock As A Founding Member:

Unlimited Searches & Early Access To The Fitrah Filter App: Be the first Muslim families in the world to use it, before public launch. Unlimited searches from day one. (Public market will be limited tiered searches per month) 

Two-Framework Ratings in Minutes: Every search analyzes content through Islamic values alignment and child developmental stage appropriateness. It's not just "is it halal" but "is it good for my child, right now?"
 
Private Founding Member Community + Direct Product Input: You don't join a general user base. You get a private space with a direct line to our development team. Your voice shapes every future build, every next feature, every decision. You are a co-creator and not just a customer. 

Help Build The Global Halal Media Database: Every search you make contributes to a real-time, safe search database for Muslim families around the globe. Your contribution to this database is an act of Sadaqa Jariah, ongoing reward for every family it helps, long after this moment. 

Founding Member Price Locked Forever: $110/year for unlimited searches. Savings compound every single year for you. Pay once for 12 months with no automatic renewal. Your Founding Member rate stays locked. 

The Scene-By-Scene Skip Guide: When content gets an Amber rating, we don't just say "be careful." We sometimes can tell you exactly which episodes to skip, which scenes to fast-forward, and precisely what the issue is, and why. No more reaching for the remote mid-movie and no more surprises.

BONUS: When you join as a Founding Member you are entered into our launch giveaway. One family wins their $110 back! Your first year is on us!
MEET THE TEAM!

Salam! We're Eman & Yusuf, and The Little Reasons We Built This For!

    I'm Eman. An Early Years Specialist, and former teacher with a BASc in Child Studies and Early Education. 

    For over 8 years I've worked in the parent and child wellness field, designing identity-focused programs centred on Islamic upbringing. But before any of that, I'm a mom. And it was my children who made this necessary. 

    Every game request. 
    Every "can I watch this?" 
    Every book recommendation from a well-meaning friend. 
    Every family movie night where I found myself reaching for the remote ten minutes in to skip or turn off the movie. 

    They were the reason I couldn't just keep Googling, GPT-ing and hoping for the best. They were the reason I turned to my husband one day and said there has to be a better way. 

    And then there's Yusuf. 
    A software engineer and AI specialist who took everything I knew about Islamic shariah and developmental science and built the technology to make it real. 

    Where I brought the vision, the expertise, and the lived experience, he brought the engineering precision to deliver it in under in minutes on my phone. 

    We didn't build The Fitrah Filter because we saw a market opportunity. We built it because our children needed it. And the moment it worked for our family, we knew every Muslim family deserved it too.
    • 01Customer
    • 02Payment
    100 Founding Families Only. Less than $10/month

      Know in minutes if a show, book, game or YouTube channel is safe and appropriate for your child right now 


     Stop Googling or GPT-ing mid movie. or game. General AI isn't trained in Islamic scholarship or child development science frameworks. The Fitrah Filter is. 


     Give your kids a confident YES! Backed by Islamic scholarship AND child development science 


     Your founding member rate stays locked forever, even as public pricing rises

    Phase 1 Of Founding Members $100 Registration is Now
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    Phase 2 Of Founding Members $110 Registration IS NOW OPEN!

    Phase 3 Of Founding Members $125 Registration Starts in 7 days.
    Fatima, Mother of three
    Verified Founding Member User
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    • 1xThe Fitrah Filter$0
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    "It's kind of crazy — I was on some Instagram rabbit hole and somehow came across your video. My daughter is 8, my son is 3. We do a lot of reading in our house and my daughter is starting to read books that I don't have time to skim or read myself. I actually had one chapter book on hold at the library that I was on the fence about. I was thinking to myself — okay I need to look into that book — but I had ultimately settled on not getting the book because I didn't have time to review it. Well I was curious about the filter so I thought no harm in seeing when it drops. When I saw the email, I knew it wouldn't be open for too many families so I wanted to jump on board. It is very useful alhamdulilah. Right now I love it to quickly search for chapter book titles. Yesterday I searched Growing Home by Beth Ferry. It gave a lot more to think about than what I was initially worried about — implications of magic on tawheed, how the dialogue is framed. Really deep. Really interesting. I love that if I just want to see a quick overview I can quickly see yellow, green, etc. Alhamdulilah thanks for making this!"

    Safiyah, Mother of two
    Verified Founding Member User

    "Just this week my son asked to watch a Minecraft YouTuber. Within minutes I had a full analysis. The result was to proceed with caution. I gave him a confident answer with a solid reason as to why. And now my children come to me and ask: Mama, can we search the Fitrah Filter to see if we can (read, play, or watch) this? I never thought it would become our household name! Stress averted!"

    Eman, Co-Creator, The Fitrah Filter & Mother of Four
    Happy User