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Know in minutes if a book, game, movie, show, Youtube channel or social media account is safe or appropriate for your Muslim child.
Expert-level Islamic and developmental screening for media so you can decide with confidence.


Instead of spending hours researching… or finding out too late… 

Get Islamic and developmental screening so you can say yes or no with full clarity every single time. 

Because the hardest part is realizing too late.

This app is a great tool to add in our muslim parenting toolkit! JazakaAllah khayr for working on this amazing legacy - may every child's fitra saved weigh heavy in your mizan. Allahumma amin.

Verified Founding Member User
Here is Everything You Unlock As A Founding Member:

Unlimited Searches For ANY media type: You don't need credits or tokens or more friction. Get unlimited search analysis from day one.

Two-Framework Ratings in Minutes: Every search analyzes content through Islamic values alignment and child developmental stage appropriateness. It's not just "Is it halal" but "Is it good for my child, right now?"

 Colour Coded Ratings In Minutes: Too busy to read the full analysis? Your Green, Amber or Red rating gives you a clear answer at a glance. 

Screenshot Or Scan Barcode Of Any Media: Ever walked into a room to see your child watching or reading something you don't recognize? Take a picture and get your rating in minutes. At the library and want to quickly scan a book? Scan the barcode and get your result. [Founding Members Input]

This is the only Islamic + developmental media screener that works even when you do not know what you are screening.

Scene-By-Scene Skip Guide: When media content gets an Amber rating, we don't just say "be careful." We sometimes can tell you exactly which episodes to skip, which scenes to fast-forward, and precisely what the issue is, and why. No more reaching for the remote mid-movie and no more surprises.
 
 Red Flags Highlights: Want to know exactly what problematic words/scenes are being used in your media? Enjoy our TLDR version of our thorough expert analysis so you are informed and empowered to make a sound decision for your children and family.  [Founding Members Input]
 
 Alternative Suggestions: When a media is screened to be unsafe, we don't leave you hanging, we offer alternative suggestions that are safer based on similar themes and we even include Islamic titles when applicable. [Founding Members Input]

Help Build The Global Halal Media Database: Every search you make contributes to a real-time, safe search database for Muslim families around the globe. Your contribution to this database is an act of Sadaqa Jariah, ongoing reward for every family it helps, long after this moment.

Lock in this low rate: $29/month $15/month  for unlimited search analysis for any media type. 
[Founding Members Input]

I am a home educating mother of 4 Alhamdullilah with an age range of 3 to 10 yrs old. You can imagine how busy my schedule is and having the Fitra Filter app will in sha Allah save me alot uncertainty, research time, decision fatigue, overwhelm and worry as to if what they are consuming is safe.

Verified Founding Member User
MEET THE TEAM!

Salam! We're Eman & Yusuf, and The Little Reasons We Built This For!
I'm Eman. An Early Years Specialist, and former teacher with a BASc in Child Studies and Early Education. 

For over 8 years I've worked in the parent and child wellness field, designing identity-focused programs centred on Islamic upbringing during the early years. But before any of that, I'm a mom. And it was my children who made this necessary. 

Every game request. 
Every "can I watch this?" 
Every "can I read this?"
Every Youtube recommendation from a well-meaning friend. 
Every family movie night where I found myself reaching for the remote ten minutes in to skip or turn off the movie. 

They were the reason I couldn't just keep Googling, GPT-ing and hoping for the best. They were the reason I turned to my husband one day and said there has to be a better way. 

And then there's Yusuf. 
A software engineer and AI specialist who took everything I knew about fundamental Islamic shariah and developmental science and built the technology to make it real. 

Where I brought the vision, the expertise, and the lived experience, he brought the engineering precision to deliver it in minutes on my phone. 

We didn't build The Fitrah Filter because we saw a market opportunity. We built it because our children needed it. And the moment it worked for our family, we knew every Muslim family deserved it too.
  • 01Customer
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Join today for$15/month instead of $29 locked in until you cancel.

  Know in minutes if a show, book, game or YouTube channel is safe and appropriate for your child right now 


 Stop Googling or GPT-ing mid movie. or game. General AI isn't trained in Islamic scholarship or child development science frameworks. The Fitrah Filter is. 


 Give your kids a confident YES or NO! Backed by Islamic scholarship AND child development science 

Phase 1 Of Founding Members $100 Registration Is Closed

Phase 2 Of Founding Members $110 Registration Is Closed

Phase 3 Of Founding Members $125 Registration Is Closed.

Phase 4 Of Public Launch $9/month Is Now Closed

Phase 5 Of Public Launch
$15/month Is Now Open

Fatima, Mother of three
Verified Founding Member User

"It's kind of crazy — I was on some Instagram rabbit hole and somehow came across your video. My daughter is 8, my son is 3. We do a lot of reading in our house and my daughter is starting to read books that I don't have time to skim or read myself. I actually had one chapter book on hold at the library that I was on the fence about. I was thinking to myself — okay I need to look into that book — but I had ultimately settled on not getting the book because I didn't have time to review it. Well I was curious about the filter so I thought no harm in seeing when it drops. When I saw the email, I knew it wouldn't be open for too many families so I wanted to jump on board. It is very useful alhamdulilah. Right now I love it to quickly search for chapter book titles. Yesterday I searched Growing Home by Beth Ferry. It gave a lot more to think about than what I was initially worried about — implications of magic on tawheed, how the dialogue is framed. Really deep. Really interesting. I love that if I just want to see a quick overview I can quickly see yellow, green, etc. Alhamdulilah thanks for making this!"

Safiyah, Mother of two
Verified Founding Member User

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    Allahumma bareek, my oldest loves books and while I do my best to vet I can no longer keep up. I just searched one of the books she's read and very quickly I learnt it was something I needed to be cautious of. SubhnaAllah.

    Verified Founding Member User

    Really happy about this app and pray it's a beneficial resource for the Ummah ameen

    Verified Founding Member User

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